SA’s electronic music culture will be in focus at 2014 Sónar Barcelona


SA's electronic music culture will be in focus at 2014 Sónar Barcelona

South Africa and its electronic music culture will be in focus at the 2014 Sónar Festivalin Barcelona, Spain, which takes place from Thursday, 12 to Saturday, 14 June. According to a report by the International Music Summit, South Africa is responsible for the largest consumption of electronic music worldwide.

ónar+D (Sónar by Day) will host a round table discussion on The Revolution in South African Electronic Music Consumption. Aimed at exploring trends in electronic music, Sonar+D is also a platform for industry professionals to network and for the public to gain access to international knowledge.

Jade Adami, marketing and communications manager at Seed Experiences, has been invited to sit on the panel, along with South Africa’s top electronic producers Spoek Mathambo and Sibot. Valentino Barrioseta, co-founder and CEO of Bridges for Music, will chair the panel.

Spoek Mathambo and Sibot, along with South Africa’s Transmicsoul, are also among the world’s best electronic music talent who will perform at the international festival of advanced music.

In 2013, members of the Seed Experiences team travelled to Barcelona to experience Sónar Festival first hand and consolidate a global connection between South Africa and the festival. In 2014, several members of the team will again travel to Barcelona alongside representatives from the City of Cape Town to take learnings from the well-established cultural partnership between Sónar Festival and the City of Barcelona.

One-eyed Jack, the specialist South African communications agency commissioned by Seed Experiences to manage Sónar Cape Town’s PR and marketing, will also attend Sónar in June to gain insight into the festival rollout.

The presence of so many South Africans at the festival from various fields associated with the electronic music culture affirms both Sonar’s and Seed Experiences’ decision to host Sónar Cape Town on Tuesday, 16 December at the city’s iconic Good Hope Centre.

Along with the already strong South African contingent heading to Barcelona, Seed Experiences and Sónar Cape Town are excited to announce that Nafisa Bhikhoo has won the Sónar Fan Experience Competition. Bhikhoo will fly from Johannesburg with her sister to Sónar Barcelona.

The prize includes return flights from Johannesburg, four nights’ accommodation, breakfast and two full passes to Sónar Barcelona.

More details for Sónar Cape Town, such as line-up and ticket sales, are to be announced soon. For news and announcements, visit and like the Facebook page, here and/or follow@SonarCapeTown on Twitter. Alternatively, click here.